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The Importance of Presentation in Large Event Catering

Updated: Nov 15, 2023

What do you look for when searching for large event catering services? For most people, taste is the biggest priority, and all other factors are secondary. However, the way the food is presented is equally just as important.


Imagine attending a grand corporate event with your colleagues, filled with anticipation for the delightful culinary creations served by a professional corporate event catering company. As you enter the buffet area, you are greeted with a diverse menu that piques your interest. However, disappointment sets in when you find the presentation lacking. The food looks bland, lacking any decorative elements that would elevate the visual appeal. This lack of attention to detail leaves the soup looking unappetizing, failing to create an enticing culinary experience.


How would this experience make you feel?


Would you ignore this tiny goof-up and continue filling up your bowl or are you considering visiting the nearest restaurant after the event because the food looks unappetizing? Even if you do decide to continue eating, you may not enjoy it as much as you expected to, as the earlier experience will affect the way you perceive the catering company’s food.


Now imagine if this were your event! What kind of impression will such an experience leave on your guests?


This proves our firm belief that presentation matters.


If you are still not convinced, here are some of the top reasons why presentation matters for large event catering.


Visual Appeal is Everything


Whether it is people, things, or food, presentation matters. We judge everything based on how it looks because that's usually the only piece of information we have at first.


When it comes to large event catering, people judge food based on how it looks, smells, and tastes. However, the first thing we notice is how well the dish is presented!


No matter how good something tastes, if it does not look good, most people won't even consider eating it. That's why we are repelled by something in an unappealing pattern or shape.


Imagine having to eat black pasta that tastes just like normal pasta. We are sure most people won't find black pasta appealing. This holds true for any dish in the main course.


Whether you are searching for wedding caterers or social event catering services, when it comes to large event catering, it's important to ensure the food looks as good as it tastes.


Captivating Your Guests: The Power of Good Presentation in Large Event Catering


We've all heard the phrase, "you eat with your eyes first." How good your dish looks will directly impact how we perceive the quality and taste of a dish.


If it's apparent that the person creating the dish did not put much effort into presenting it, it's sure to affect our perception, and even the best dish may end up in the bin. In that light, even the simplest ingredients can look exotic and delectable.


When it comes to large event catering, the food must impress your guests. You want your guests to be impressed by the lavish spread and they should be excited about savoring their food.


When the food is visually appealing, they are sure to talk about it, ensuring that the food menu has set the bar very high. This creates positive vibes, adding to the overall look and feel of your corporate event.


Large Event Catering with Catering By John Lowe

A Good-Looking Plate Elevates the Taste of Your Food


When food is presented well, it makes your food look interesting. It can even make the dishes taste better and is considered one of the secrets behind successful large event catering.


The art of large event catering encompasses more than just taste; it is a sensory journey that begins with the eyes. Senses like sight and smell can actually influence how we taste things. For example, a beautifully plated dish can tell us that what we are about to eat will taste good.


This is backed by research studies that have found that people find food tastes better when it looks good.


A Well-Presented Menu Adds Value to Your Event


Beautifully presented food can add a touch of class to your event. If you are hosting an informal dinner and the food presentation is not up to mark, it can have an instant effect on how your guests feel.


If it's a formal event, you will need a more formal presentation, although the overall theme can be creative and playful too.


If you are planning a rustic theme event in the heart of Millersville, PA in Lancaster County, a roast is an excellent idea. You can do away with delicate presentations since the theme lends itself to a more relaxed dining experience.


A professional large event catering company will be happy to work with you to customize things for your event, so be sure to choose the right caterer to help enhance and add value to your event.


Encourage People to Take Time to Savor their Food


This is another reason why it's important to choose a large event catering service that places equal emphasis on presentation.


When your food is meticulously presented, it encourages people to be more mindful as they eat. They will take it slow and savor every bite, instead of gobbling down food quickly.


When the food is presented well, it encourages guests to taste all the available flavors.


Every dish you pick should go with the other items on the menu. However, if your food is not presented well, your guests won't benefit from your meticulously chosen menu as they are sure to skip some of the dishes because of the way they are presented.


Contact Catering By John Lowe for Unique Catering Services


If you are looking for a catering company to take your event up to the next level, consider using Catering By John Lowe for your next large event!


As a full-service catering company, we have decades of experience in large event catering and have a proven track record for delivering food that keeps people talking and coming back for more. Through our scratch kitchen catering, we offer unique entries, freshly made beverages, and delicious desserts. All ingredients are locally sourced to make your food extra fresh.


We believe that in addition to quality and taste, food presentation is equally important, especially for corporate events, galas, fundraisers, award ceremonies, and banquets.


We offer large event catering across Lancaster County, PA, Berks County, PA, and Chester County, PA, and assure you of a flawless experience from start to finish.


Contact us today for a free catering quote!

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